This year Target joins the list of retailers opening up for “Black Friday” sales on Thanksgiving, and employees of the store are taking to social media to complain about the decision.
Target employee Casey St. Clair of California started a Change.org petition a week ago urging the store to reverse their decision. The petition has more than 200,000 signatures as of this morning, and several Target employees have left their own thoughts in the comments:
Target’s Facebook page is full of comments by customers angry about the decision. Early on in response to the comments Target’s team posted the following statement:
Since then, Target’s social media team has stopped responding, but appears to be leaving customer comments up on their Facebook page.
Not everyone is opposed to the holiday hours. Employees have taken to Facebook to express their support for the decision and clarify that the Thanksgiving shifts are optional, and were in many cases snapped up by employees looking to pick up extra hours and the time and a half pay that accompanies it.
Despite employee feedback, the overwhelming sentiment in social media from customers is negative, with many vowing to skip Target and other stores opening on Thanksgiving for Black Friday or throughout the entire holiday shopping season. There are some shoppers voicing their support for the decision, noting that the hours are optional and pointing out that stores create the extended hours to meet consumer demand. Other stores including Wal-Mart, Sears, Gap, Old Navy and Banana Republic will also open on Thanksgiving evening to give shoppers a jump on sales. Since the employee comments were posted under their real names, it remains to be seen if there will be any backlash from their employers.